Recommendations for Chevrolet 2.0

      In terms of application of the internet and how General Motors and Chevrolet is utilizing the web 2.0 tools for advertising, they have the idea down. With the multiple blogs, youtube videos, twitter accounts, facebook pages and website Chevrolet and the other General Motors brands have a substantial web2.0 footprint. When compared to other brands such as Mercedes Benz or Dodge or pretty much any brand out there for competition, in all honesty they are on par. Every competitor of Chevrolet has the same web 2.0 tools in use. The one thing that Chevrolet has over the competition is the advertisement endorsement from celebrities and public figures. They do have Youtube channels for multiple European, Asian and American  subscribers, which some competitors do not, which I found a key advantage. The backbone of the web 2.0 strategy for Chevrolet is their website, I think they have enough consumer support and application of web 2.0 accessible multimedia and resources linked to thier main page. Overall as I stated, due to the utilization of external Web2.0, in the sense of external usage, GM has a solid strategy.

   Internally, I noted that they regulate the terms of employee participation with the policy document I found. As far as other internal usages of web 2.0 I found GM to not really be using much of them. I believe they use wikis for corporate purposes. Also they are developing that real time supply chain model for future use but other than that there is not much internal web2.0 usage, most of the web2.0 usage by GM is external.

Note the European slogan "Make it Happen"

    My recommendations for utilizing the external web2.0 tools are simply to continue on path with what they are doing and to capitalize on the advertising resources of public figures. The blog that they provide on their website is also available only in English, for Europeans, this may cause problems for fans to read the GM FastLane Blog. I do believe they should get their twitter accounts multilingual as well. Related to twitter, more hastag usage could be implemented with tweeting, they do not always utilize the hashtags. In addition to that, they could make their mobile applications more available to other smartphones users, such as android. MyChevy is only an iPhone application.

Sources not used before:

ChevroletInEurope