Steve Jobs was the man who help found a company many recognize today as one of America'd greatest computer manufacturers. I am of course speaking about Apple Inc. 19 Days after his death, his biography hit the bookshelves both electronically and in paper form. The biography sold 379,000 copies, earning a whopping $13.2 million in one week alone. Jobs's biography jumped to the number 1 position on the New York Times bestseller list, positioning it to be 2011's bestseller. What is an interesting comparison that humbles this accomplishment came two Tuesdays ago: Electronic Arts released the videogame Battlefield 3.
Battlefield 3 sold 5,000,000+ copies in the first week and generated $300 million in sales alone. Battlefield 3 places the gamer in a first person shooter perspective of a fiction journey. The campaign mode pits the player against a terrorist organization set on bombing NYC. The gamer is a US Marine and a special operative of Russian special ops. This achievement is miniscule compared to what analysts are projecting compared tho the sales gap that Jobs's biography will have against next Tuesday's release of Call of Duty Modern Warfare 3. COD Modern Warfare 3 is expected to outsell Battlefield 3 with a ratio of 2:1. What make this interesting is the analysis of how books are being neglected for videogames now a days. Although books are still a $40 billion business in the US, its interesting how a videogame can outsell someones biography like Steve Jobs.
Source:
MW3>BF3.
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