The Bowtie Brand

   
   Chevrolet was founded on November 3, 1911 by race car driver Louis Chevrolet and William Durant (co-founder of General Motors). At the time that Chevrolet was first created Durant had recently been ousted from the management of General Motors and he desired to prove himself to potentially regain a foothold within the company. He assisted Louis Chevrolet in the design and development of the the first Chevrolet Automobile the Series C Classic Six. It was soon after the production of the Series C that Chevrolet adopted the bowtie emblem (1913). In 1915 Louis Chevrolet had become disgruntled with Durant and decided to sell his shares of Chevrolet Automobiles to Durant. Also around this time the company had become so profitable that in 1916 Durant was able to buy a controlling interest in General Motors Corporation.  In 1917 Chevrolet Automobiles and General Motors Corporation merged and Chevrolet became the first division under the General Motors (GM) Holding Company. By 1918 Chevrolet introduced the V8 engine into production and was the leading seller for V8 powered automobiles with their Model D.  As the 1920s, 1930s and 1940s progressed the most affordable automobiles were Plymouth Ford and Chevrolet, offering the most for the least amount of money. As the GM Holding Company grew, procuring Pontiac, Buick, Oldsmobile, GMC Trucks, Cadillac and other brands, Chevrolet remained the brand that targeted the broadest market offering the most affordable vehicles. The GM business plan was to get people to buy Chevrolet and move up the lineup of divisions progressing to more luxurious brands such as Pontiac and Cadillac. In 1953 the revolutionary Corvette was born and began to represent Chevrolet with performance unmatched by any other brand. Since then and continuing to today, the Chevrolet Corvette is America's super-car. Also notable in 1955 Chevrolet developed the basic small-block V8 design, which has been utilized since its debut each year only with slight modifications, similar to a platform with beta updates in the web 2.0 webspace. In 1966 the Camaro was released to compete with the popular selling Ford Mustang. Also during the muscle car era the Nova, El Camino and Chevelle were released. 

    Today, Chevrolet produces the Silverado pick-up truck, Colorado sub compact pick-up truck, Avalanche mid-size pick-up, Express van, Sonic, Cruze and Aveo sub-compact cars, Malibu and Impala full-size cars, Camaro muscle/pony car, Corvette sportscar, Equinox and Traverse crossovers and the Volt for the growing hybrid market. I currently own a Camaro and it has been the nicest automobile I have owned for the amount of money I paid. My father owns a Silverado that was just as impressive. Chevrolet truly embraces the American Spirit.