Defining 3 Brands That Define Me

Today's automobiles offer a multitude of options and come with many standard features that often define or set the brands appart from one another. Chevrolet is no different, although it may be  celebrating it's 100th birthday in November. As an automotive company, Chevrolet always strived to offer above average experiences and options to everyday priced vehicles. Founded by race car driver Louis Chevrolet and William Durant, the company was to offer Chevrolet auto bodies with Buick engines, but soon both automobile companies were under General Motors Holdings. This offered Durant a new opportunity to evolve Chevrolet into the affordable auto brand. As General Motors grew in size via aquiring companies, Chevrolet became the company known for making technology and performance affordable, a description which is still known today. In the late 1950's the small block V8 was introduced to the world by Chevrolet and with it's arrival the auto industry was revolutionized as small blocks were producing more horsepower than before. The break thru was so advanced for it's time that even today similarly based small block V8 engines are used in models today such as the 2012 Chevrolet Corvette. The company offers a range of vehicles for the buyers' needs, trucks, vans, SUVs, sedans and sports cars. The company offers car sales service, repair service and financing service through General Motors, as Chevrolet is a brand or division of General Motors. (http://www.chevrolet.com/culture/article/chevrolet-centennial/)

Computers are supposed to make life easier but how does someone who has been described as a techno-phobe survive in an IT world? simple solution, as I myself can be considered a techno-phone, I use Apple Inc. 's Macintosh Computer on a daily basis and I get my work done. Since 1976, Steves and Steve Wozniak's co-founding company ha revolutionized the way the user experiences the personal computer. The first Apple product was the Apple 1 which was a basic motherboard that required the buyer to build into a computer for use, later down the line the Apple product line up offered a fully complete computer known as the Macintosh, or MAC in 1984. It was during the 1984 Superbowl that the company released a provocative advertisement for their product which would forever symbolize them as a major player in the computer market. Since then, the computer lineup has been as follows: Macintosh II (1987-1990), LC(1990-1995), Powerbook Laptop G1-G4(1989-2005), Power Macintosh PC Tower(1995-2006), iMac(1998-present), Mac Pro(2006-present), Macbook and Macbook Pro(2006-2011). The company also specializes in Mp3 players with the iPod line up and the tablet market with the iPad as well as the cellular phone market with the iPhone line up. (http://en.wikipedia.org/wiki/Apple_Inc.#History)

When a young man or woman wants to accessorize themselves with a product that sets them appart from the crowd, most tend to opt for jewelry. When they do opt for jewelry a lot of people will try to find the best looking watch or chain. Nixon Watches offers the best watches at great prices. Since 1997, the Nixon watch line up has far exceeded expectations of a surf and skateboard watch company in quality and extravagance. Founded by surfer/skateboard Chad DiNenna, and his friend Andy Laats, a mechanical engineer with a degree from Cornell University, Nixon has separated themselves from the normal outdoor companies when it comes to making watches of quality or even accessories of quality. Their lineup includes but is not limited to: The Player, Automatic, Regent, The Mayor, The Ticket and many other models. Nixon also makes wallets, jackets, purses (for females) belts and beanies.

(http://www.nixonreviews.com/history-of-nixon-watches/  and http://www.nixonnow.com/home/)

All three companies are for profit organizations and all three companies were chose for a reason. The reason I picked Chevrolet, Apple Inc, and Nixon is because all three companies influence my life through style and I utilize their product on a daily basis. These brands define me as myself therefore I chose to highlight them from the crowd of brands and companies as they do so for me with the crowd.