Sunday, October 16, 2011

Chevrolet can't be stopped

   The major competition that General Motors (Chevrolet's mother company) has to deal with consists of both fereign and domestic automotive companies. For the domestic market the major competitors are the mopar companies (Dodge, RAM, Jeep and Chrysler) and the Ford Motor Company (Ford, Lincoln and Mercury). In terms of the foreign market the major players for competition include Toyota (Toyota, Lexus and Scion), Hyundai, Nissan, Mercedes-Benz, BMW and most other mid-level priced cars and trucks to upper-level luxury cars and sports cars. Rather than cover all competition I will focus on the direct competition of Chevrolet's, hybrid vehicles, affordably priced cars, trucks and thier more expensive sports cars. Chevrolet does not manufacture a car classified as luxury as Cadillac (chevrolet's sister company) is General Motors's main luxury company. 

   For  the hybrid category the main competition for the Volt comes from the Toyota Prius line and the Nissan leaf electric car. For the subcompact category Chevrolet's compact Sonic and Cruze get competition from automobiles such as the Ford Fiesta, Ford Focus, Dodge caliber, Nissan Versa, Hyundai Accent, Toyota's Yaris and Matrix as well as other vehicles that fit the subcompact class. The crossovers and SUVs of Chevrolet compete with Ford's Escape, Edge, Explorer and Expedition, Dodge's Caliber and Nitro, Nissan's Rogue, Juke, Pathfinder and Armada, Toyota's 4Runner, Land Cruiser and Sequoia, and many other large SUVs and crossovers. For Chevrolet's full and midsize cars category  Malibu and Impala major competition comes from BMW,  Volkswagen, Chyrsler's 300 and 200, Ford's Fusion and Tarus, Dodge's Charger and Avenger, Nissan's Sentra, Altima and Maxima, Hyundai's Elantra and Sonata, and Toyota's Corolla, Camry and Avalon, in addition to any other foreign auto manufacturer of full size and mid size cars. Chevrolet's Colorado and Silverado competes in the small and fullsize truck category against Ford's Ranger and F-150, RAM's trucks, Nissan's frontier and Titan, and Toyota's Tacoma and Tundra. For the musclecar/pony car category Chevrolet's Camaro competes with only Dodge's Challenger, Ford's Mustang, Nissan's 370 Z and Hyundai's Genesis. For sports cars Chevrolet's Corvette competes with highend automobiles such as Dodge's Viper, Lamborghinis (owned by Volkswagen), Ferraris, Porsches (owned by Volkswagen), Nissan's GTR, BMW and Mercedes-Benz. 

   The corporate structure of Ford and Dodge are similar to General Motors in terms of them consisting of a chain of command of executives. The foreign automakers, however are ran more like regimes. The Asian auto makers Nissan, Hyundai and Toyota are all more of a centralized government structure. This also helps them manage their partnerships better as well as maintain the market shares in other countries. The Asian automakers tend to create partnerships with American Automakers and hire representatives and liaisons to coordinate agreements between both parties. The European Automakers are somewhat ran similar to the American Industry in that they have a chain of command of executives, however the companies are not as free to make decisions. This is due because of the European Manufacturers being so structured from prior that the executives are more like elitists or elected and appointed rather than earning the spot they are more elected. This is true with Mercedes-Benz, Ferrari, and Volkswagen as their executives are appointed, not promoted. Also European automakers tend to buy out other companies opposed to creating partnerships.

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