Chevrolet is a division of General Motors Company. The structure of General Motors is a centralize hierarchy. The current key players in the North American hierarchy are: Daniel Akerson- CEO, Stephen Girsky- Vice Chairman, Corporate Strategy, Business Development, Global Product Planning, and Global Purchasing and Supply Chain, Thomas Stephens- Vice Chairman Global Chief Technology Officer (CTO), Mark Reuss- Vice President and President, North America, Mary Barra- Senior Vice President, Global Product Development, Daniel Ammann- Senior Vice President & Chief Financial Officer, Cynthia Brinkley- Vice President, Global Human Resources, Nick Cyprus- Vice President and Chief Accounting Officer and Controller, Robert Ferguson- Vice President, Global Public Policy, and Terry Kline- Vice President, Information Technology and Chief Information Officer. There are others within the corporate structure that are key players in the company's sucess but for the global sucess. I wanted to focus on the North American structure. The CEO, Daniel Akerson took his position January 1, 2011, prior to joining General Motors he was a managing director of The Carlyle Group. Akerson's resume displays that he served as chairman, chief executive officer, or president of several major companies, including General Instrument, MCI, Nextel, and XO Communications.
Chevrolet being a divison has cetrain products that General Motors wanted the company to focus on for a market share. The goal of Chevrolet was to introduce new customers to General Motors products with affordable prices and to give said potential customers the best value for thier money. This strategy leads to gaining loyal customers. General Motors hopes that younger customers or lower class customers will fall in love with thier Chevrolet and as thier incomes grow, the customers will be loyal and inturn purchase the more expensive General Motors (GM) brands (such as Cadillac). The vehicle line up is as follows:
Cars- Sonic, Camaro, Corvette, Cruze, HHR, Impala, Malibu, and Volt.
Crossovers and Sport Utility Vehicles (SUV)- Equinox, Traverse, Tahoe and Suburban.
Trucks and Vans- Colorado, Silverado, Avalanche, and Express.
These vehicles are all offered in multiple colors, and with a plentiful number of options that can be added for reasonable prices. Engines range from inline 4, V6 and V8 with intelligent cylinder technologies for fuel efficiency purposes.
Due to the North American Free Trade Agreement, some of the vehicles are assembled in both Canada and Mexico. Most of the parts are shipped from factories in the United States, if the vehicles are assembled in the foreign countries. The majority of the vehicles are built in the United States by Americans in the Detroit plants. For example the pickup trucks and SUVs are generally built in Michigan. Also, the proving grounds for their test vehicles is in Arizona, and in my opinion this proves that of all the "American" car brands, GM has the most impact on the American way of life by being one of the biggest employing American Workers. Partnerships are primarily for the purpose of gaining global market share. For example GM has partnerships Daewoo, Wuling, and Jiefang for the Asian Market, Isuzu for the Japanese and Indian market, Holden for the Australian Market, Vauxhall for the United Kingdom Market, and Opel for the European Market. Due to those partnerships, GM can sell their products globally, however those partnerships employ the citizens of the areas in which they are established.
Financially GM was bankrupt recently and was given assistance by the United States Government, however recently the Company has fully repaid it's debt. Currently a share in the company is worth $21-$22 a piece. Last year according to the financial records (10-k report) GM had a net income of: $6.172 billion and it's total assets were valued at: $138.898 billion. They currently employ 209,000 employees globally. For a recession in the United States, in my opinion although they filled bankrupcy, they are recovering well and display the true spirit of what an American Automobile Industry giant feels during a national hard time.
sources:
http://www.gm.com/company/aboutGM/GM_Corporate_Officers.html
http://www.sec.gov/Archives/edgar
http://investor.gm.com/stockholder-information/
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