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| *The main website home: note the twitter, facebook and youtube links at the top |
Chevrolet's main website, www.chevrolet.com, focuses on their newest accomplishments or events. Currently the 5 topics that scroll across the main page are: 1) The new Chevrolet Sonic going skydiving, 2)The Chevrolet Volt winning 2011 Motor Trend Car of the Year, 3) The Silverado HD winning 2011 Motor Trend Truck of the Year, 4) Chevrolet's investment and policy for reduction of their CO2 footprint across the nation, and 5) Thier Celebration of turning 100 years in November. At the top of the website they have different tabs that can be hovered over revealing their Cars, Corossover/SUVs, Trucks/Vans line ups, Pricings and special offer, culture and owners features. To clarify the Chevy Culture tab includes the following: innovation, history, environment and news links. The owners features are: owner's customized login, certified service, warranty explanation, accesories, manuals and videos, my volt and track your order.
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| *What the website displays after selecting the 2011 Camaro model |
The owner links are pretty much all the support an owner needs online, the links have manuals for every car since 2008 in PDF format, warranty information is clearly explained, the certified service center helps owners locate dealers and certified auto repair shops, as well as gives special deals for savings on service. The accesories link takes you to another website that allows owners to select thier car and view all available acessories that General Motors makes for thier automobile, complete with photos and pricing.
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| *What the website displays after selecting the 2011 Camaro Coupe model/trim |
The pricing and offers links contains links that allow potential buyers to: view current Chevrolet offers, calculate their monthly payments on a viehicle, an estimated trade in appraisal (via blackbook), view an estimated credit score, apply for credit through ally.com, and finally it has a buying guide. The pricing and offers tab is essentially for non Chevrolet owners but are potential Chevrolet owners. Utilizing these other website and service providers, Chevrolet.com is able to provide links to the companies that offer the services, putting customers and potential customers in touch with the right companies. This allows Chevrolet to leave an impression on future and current customers, in turn building loyalty. As previously stated the other links have the line ups of all the categories of automobiles manufactured by Chevrolet and outlines the models. The links allow potential customers to build models and get a quote as well as locate dealerships for the specific model they desire. Once a model is selected, the different trim levels are introduced and a potential consumer can read on the highlights offered by each trim level. Models can be compared and once the potential consumer decides on the trim level, the next step is to build and customize the model and locate a dealer. The website also offers an estimated price for the specific model with all the add-ons the consumer has selected. Also limited editions are displayed under the main page of the selected model.
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| *Chevrolet's Youtube Channel |
As for other web 2.0 participation, if a potential owner or a current owner has a Facebook, one can log in using facebook credentials. There is a facebook fan group for General Motors, Chevrolet and multiple individual models. Chevrolet has a youtube channel that any youtube user can subscribe to. Also Chevrolet and General Motors have twitter.com accounts. In addition to the company created web 2.0 channels, many owners have created wikis and blogs for different models.
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| *Facebook group screen shot |
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