The first use of web2.0 tools, by General Motors, that I was able to locate in terms of internal communications was an article i found where they designed and tested a Capability Maturity Model Integration for Acquisition process. While collaborating with the Carnegie Melon Software Engineering Institute and the Department of Defense, GM developed a study where they looked at teenagers usage to communicate via web 2.0 technologies. The results of the study revealed an undisclosed web tool that allows collaboration between the main oil supplier and the manufacturing plants in real-time while utilizing common terms between said suppliers and CIOs.
Through research I was able to find the user policy for GM employees that applies to all who utilize media such as blogs, wikis, podcasts, user-generated video, and other technologies collectively known as social media....the following are their guidelines:
- Follow GM’s established business conduct policies as outlined in Winning with Integrity, and the Corporate Policy Manual.
- Identify yourself. Be transparent.
- Make it clear that you’re speaking for yourself and do not officially represent GM.
- Be aware of the legal liabilities involved.
- Don’t discuss GM Information that is not already publicly disclosed, and don’t discuss GM’s financial performance, competitors or GM Dealers. Keep all GM Information confidential.
- Do not comment about GM financial performance -- ever.
- Respect and protect GM customers, employees, business partners and suppliers.
- Respect copyright and fair use laws.'
- Be the first to respond to your own mistakes.
- Be judicious about using GM Information Resources.
As for external representation and utilization of web2.0 resources, GM has a twitter account, facebook fan page (for multiple vehicles and brands), myspace account, Youtube account, in addition to their website. Chevrolet has its own facebook page as well as multiple model fan pages. Fans of certain models of GM cars have also created forums online that are reviewed by GM for discrepancies. Camaro5 is a good example where fans of the fifth generation Chevrolet Camaro can meet online and discuss mods or problems they experience. Podcasts for GM cars and the company in general can also be found on iTunes. General Motors (Chevrolet) is seriously invested into the web 2.0 concept.
An interesting discovery I came across while conducting research was a blog that GM created. It is called the GM Fastlane Blog. This Blog allows executives from multiple departments to blog about innovative ideas and discoveries or even promote the company or models through event announcements. For the smartphone application of the web2.0 aspect, GM offers applications such as MyChevy or MyCadillac, basically any of the 4 major brands they make in the US. The application allows the owner to interactively mark their car on a Google map mashup on their phone to remember where they parked. Also available for smartphones is the OnStar application which allows the GM cars equipped with OnStar to be located via GPS for parking purposes as well as remote start and for certain models, it can do a diagnostic of the vehicle. This application, however is limited only to iPhone and Android users. Other than the smartphone application of the web2.0 benefits, GM uses the web to simply advertise and educate the public.
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