With Apple's successful iPhone 4S mowing down the smartphone competition, it seems that Apple has decided to enter a new market....The Television market. Although there is a current Apple-TV product, this Apple TV is quite different. Rather than the setup of the current Apple TV, which is a set-top box add-on to third party televisions, this new product (still in development) is a standalone Television offered by Apple. Recently Apple has acquired a few patents related specifically to television screen and broadcasting menus. Included in these patents are Digital Video Recorders, Personal Video Recorders, browsing software, and a fully functioning display. The former CEO, and late Steve Jobs was quoted by Walter Issacson, his authorized biographer that he (Jobs) would like to create an integrated television set that synced seamlessly with all Apple devices the user owned via the iCloud technology. Current;y the iCloud technology allows iPhones, iPads, iPods and Apple computers to share information and store data off site.
With the passing of Steve Jobs and the release of the iPhone 4S this further proves that Apple will continue to maintain it's greatness. However, it should be noted that this product was in the process of development before Steve Jobs passed. The question Apple must answer is, will it have other great ideas that Jobs did not coin before passing. Stakeholders must think about these factors while dealing with Apple in both the computer and IS/IT industry, smartphone industry and possibly in the near future the television industry.
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